I was brought on due to my expertise in working with patterns and brand systems, particularly to address challenges stemming from their recent rebrand. The new branding required strict adherence to a precise 23.5º angle derived from the logo—a detail that lacked clear creative applications.
To integrate this element seamlessly, I developed solutions such as masked photography, decorative accents, and highlight elements, making the angle a core design feature rather than an afterthought—similar to how the Nike swoosh is subtly incorporated across brand assets.
Additionally, I resolved major technical issues with their repeatable brand pattern, which had been inconsistently designed by the original agency. The pattern's diamond elements were not mathematically aligned, leading to complications in large-scale environmental and digital applications. Furthermore, unnecessary shadow effects made the file unwieldy for web exports. Leveraging my experience in pattern design, I reconstructed the file with perfect geometric alignment and optimized it for scalability and digital use. These refinements ultimately became standard across Isagenix’s brand applications, ensuring both visual consistency and functional efficiency.
