Moccamaster USA's First Color of the Year Launch
In 2024, Moccamaster introduced its first-ever Color of the Year (CotY): Apricot. The color was selected in late Q3 of 2023, with a strategic plan to debut the product around the Inspired Home Show and Specialty Coffee Association (SCA) Expo, culminating in an official launch in May 2024. We were thrilled when Pantone announced Peach Fuzz as their CotY, as it allowed our brewer to be featured in Pantone’s exclusive Color Exhibit at the Inspired Home Show.
This multi-channel launch spanned our online shop, social media platforms, PR efforts, email campaigns, and ad campaigns. To give the launch a distinct personality, we paired the elegant Lust Display and Script fonts with our brand staple, Proxima Nova. Our copy centered around evoking the feeling of looking at the morning sunlight and the warmth of spring arriving.
Credits:
Photography: Jeffery Tan
Design: Kelsey Hinesley
Photography: Jeffery Tan
Design: Kelsey Hinesley