“Your Light” was a 2021 ASU Library holiday card celebrating individual contributions within the university community through a vibrant, light-filled stained glass motif.
The concept needed to capture both individual identity and collective unity, expressed visually in a way that felt warm, meaningful, and rooted in the ASU campus experience. After exploring ideas like mosaics, quilts, and pointillism, the concept of stained glass emerged as the ideal metaphor. Drawing on the historical stained glass now displayed in the renovated Luhrs and Wurzburger Reading Rooms, the card sought to reflect not just the patterns, but the luminous interplay of color and light.
The outcome was amazing. The Head Librarian received compliments from donor recipients, faculty members, and from the office of the Dean of ASU. The print shop we worked with sent the card to their headquarters and submitted the project for several print awards. Luhrs and Wurzburger Reading Rooms had an uptick in visitors by 5% in the three months after the cards were sent out.
Credits:
Executive Direction: Jennifer Duvernay
Art Direction: Amy Carolyn Watson
Graphic Design: Kelsey Hinesley
User Experience Consult: Jordyn Kush
Project Contributors: Patricia Odle, Kristen Johnson, Christina Peck
Photography: Kelsey Hinesley
Executive Direction: Jennifer Duvernay
Art Direction: Amy Carolyn Watson
Graphic Design: Kelsey Hinesley
User Experience Consult: Jordyn Kush
Project Contributors: Patricia Odle, Kristen Johnson, Christina Peck
Photography: Kelsey Hinesley